Three days of exhibition. Six months of content. That is the ratio when the documentation is planned rather than improvised. Most companies send a team member with a phone. The result is 200 unusable images and nothing for the marketing department to work with in Q3.
What to capture
Stand photography: the build in progress, the completed stand from three angles, detail shots of product displays, signage, and material choices. This is the architectural documentation of a temporary space. Same principles as a property shoot, compressed into hours rather than days.
Team portraits: individual headshots against the stand, candid interactions with visitors, group shots at key moments. These fill LinkedIn posts, company pages, and internal communications for months.
Atmosphere: the wider exhibition floor, the flow of visitors, the energy of the event. These images provide context that stand-only photography cannot. They show that the brand was present at something significant.
Video: a 60-90 second recap of each production day, delivered in 4K landscape and vertical reel format. Captures the full experience: setup, interactions, highlights, atmosphere. One video asset that serves the website, social channels, and internal stakeholder presentations.
Our approach
Our exhibition documentation across Rome, Barcelona, and Dubai delivered over 600 assets from 7 production days. Each city's content library covered six months of post-event marketing. The investment in professional documentation pays for itself within the first quarter of content deployment.
```