Visual System
for [Project Name]

Cinematic photography, brand identity, and market activation for [brief project description — e.g., a 42-unit waterfront residential development in Helsinki].

Prepared For: [Client Name]
Date: [DD Month YYYY]
Valid Until: [DD Month YYYY]
Reference: P-2026-001

Project
Understanding

[Restate the client's situation and objectives in your own words. Demonstrate that you understand their market position, timeline pressures, and what success looks like. 2–3 paragraphs.]

Objective

[Primary goal — e.g., Generate pre-sales momentum before construction completes]

Audience

[Target buyer/user — e.g., International investors and domestic upgraders, €400K–€1.2M budget]

Timeline

[Key dates — e.g., Sales launch Q3 2026, completion Q1 2027]

Our
Approach

[Describe your methodology and why it fits this project. Reference relevant experience without naming competitors. 2 paragraphs.]

What We Will Do

[Concrete deliverables and approach — e.g., Two-day architectural photography shoot timed to golden hour and blue hour. Cinematic hero film. Brand identity system. Three-phase market activation.]

What Makes This Different

[Your competitive advantage — e.g., Single team from camera to campaign. No handoffs between vendors. Photography informs brand, brand informs activation. One visual standard across every touchpoint.]

Scope &
Investment

The following scope is modular. Each layer can be engaged independently or as part of a complete system. We recommend the full system — it is how we achieve the best commercial outcomes.

Layer A — Cinematic Media

Deliverable	Description	Investment
Architectural Photography	Full exterior + interior documentation. Dawn, golden hour, blue hour, controlled interior. [X] final images.	€X,XXX
Hero Film	90-second cinematic property film. 2.39:1. Gimbal. Aerial sequences. Music licensing included.	€X,XXX
Social Cuts	[X] platform-native edits (15s/30s/60s) for Instagram, LinkedIn, and paid media.	€X,XXX

Layer B — Brand System

Deliverable	Description	Investment
Brand Identity	Logo, colour system, typography, brand guidelines document.	€X,XXX
Collateral Design	Sales brochure, broker pack, signage templates, digital assets.	€X,XXX

Layer C — Market Activation

Deliverable	Description	Investment
Campaign Strategy	Three-phase activation plan. Pre-launch, launch, sustain. 90-day calendar.	€X,XXX
Paid Media Setup	Google + Meta campaign structure. Audience targeting. Creative variants. Reporting dashboard.	€X,XXX
Content Deployment	[X] months managed content. Weekly posting. Performance reporting.	€X,XXX/mo

Total Investment

€XX,XXX

All prices exclude VAT (24%). Travel and accommodation billed at cost with prior approval. Music licensing for hero film included. Extended licensing for broadcast available on request.

Project
Timeline

WEEK 1–2

Discovery & Planning

Brief alignment, location scouting, shot list, brand questionnaire, project setup.

WEEK 3–4

Production

Photography sessions (dawn/golden/blue hour). Film production. Aerial capture.

WEEK 5–6

Post-Production

Image grading, retouching, film editing, sound design. Brand identity development.

WEEK 7–8

Delivery & Activation

Final assets delivered. Campaign infrastructure live. Content deployment begins.

Terms &
Conditions

Payment. 50% upon acceptance, 50% upon delivery of final assets. Invoices payable within 14 days. Monthly retainer services billed in advance.

Intellectual Property. Client receives perpetual usage rights for all agreed deliverables upon full payment. Raw footage, project files, presets, and camera negatives remain studio property. Zynopsis retains portfolio usage rights.

Revisions. Two rounds of revisions included per deliverable. Additional revisions billed at €150/hour. Scope changes require written agreement and may affect timeline and investment.

Cancellation. Cancellation after acceptance forfeits the initial 50% payment. Cancellation during production: client pays for completed work at day-rate equivalent.

Confidentiality. Both parties agree to keep project details, pricing, and strategy confidential unless agreed otherwise in writing.

Validity. This proposal is valid for 30 days from the date shown on the cover page. After this period, scope and pricing may be subject to revision.

Project
Acceptance

By signing below, both parties agree to the scope, investment, timeline, and terms outlined in this proposal.

Client

[Client Name] · [Date]

Zynopsis Visuals

[Your Name] · [Date]

Zynopsis

Visual Systemfor [Project Name]

Visual System
for [Project Name]